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Collaboration Guide & FAQs

合作指南與常見問題


O1.What types of design projects do you take on?

We offer brand identity, strategy and positioning, premium packaging and gift box design, editorial and website design, art direction, photography planning, AI-assisted product imagery, print and material consultation, and bespoke music creation.

Services can be commissioned individually or combined to suit your brand’s development, aligning strategy, visuals and applications for a consistent brand experience.



你們承接哪些類型的設計專案?

提供品牌識別設計、品牌策略與定位、精品包裝與禮盒設計、出版設計、藝術指導、網站設計、印刷與工藝顧問、攝影企劃、AI輔助產品形象製作及音樂訂製。各項服務可單獨委託,也可依品牌的發展階段整合規劃,讓品牌策略、視覺表現與實際應用相互呼應,建立一致的品牌體驗。


O2.What should I prepare before starting a design project?

We recommend sharing your brand’s background, main products or services, target audience, and the challenges and goals of your project. Your timeline, key dates and budget range will also help us assess its scope.

Existing brand assets, product information and visual references are welcome. Brief notes on what appeals to you—and why—can help us understand your expectations and focus the first discussion.



開始設計合作前,需要準備哪些資料?

建議先整理品牌背景與現況、主要產品或服務、目標客群,以及希望解決的問題與期待成果。預計時程、上市或使用日期及預算範圍,也有助於我們評估專案需求。如有既有品牌識別、產品資訊或視覺參考,歡迎一併提供,並簡述喜歡的細節與原因,讓初次討論更聚焦。


O3.What deliverables are included in a design project?

Deliverables vary by project and may include logos, identity guidelines, brand applications, packaging designs, range extensions or editorial layouts. Website design and bespoke music deliverables are planned according to the project’s needs and intended use.

Graphic and packaging projects include print-ready artwork and editable source files, with commercial licensing provided as agreed.



設計專案會交付哪些內容?

交付內容依專案而定,可包含品牌標誌、識別規範、品牌應用、包裝與系列延伸、書刊編排。網站設計與音樂訂製則依需求與用途規劃。平面與包裝設計將交付印刷完稿及可編輯原始檔,並依專案提供商業使用授權。



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O4.Can you collaborate with our in-house team or other partners?

Yes. We can collaborate with your in-house team, marketing partners, photographers and production suppliers. We provide creative direction, visual coordination or design support as needed, and can work within existing brand guidelines and workflows to help coordinate design and production.

These services are quoted according to the scope of work and level of involvement. Responsibilities, communication, review arrangements, timeline and fees can be confirmed before work begins.



可以與我們的內部團隊或其他合作夥伴協作嗎?

可以。我們可與品牌內部團隊、行銷夥伴、攝影師及製作廠商合作,依需求提供創意統籌、視覺整合設計服務,並可配合既有品牌規範與工作流程,協助銜接各方的設計與製作需求。相關設計與協作服務依工作範圍及參與程度報價。各方分工、溝通與設計確認方式、時程及費用,可於執行前確認。


O5.Can you assist with packaging printing and production?

Yes. We offer print and production consultancy covering paper and material selection, printing and finishing advice, and sample reviews to help the finished piece reflect the design vision. Production is primarily handled by your existing suppliers; we can recommend suitable partners if needed.

Further production planning, supplier coordination, prototyping and proofing arrangements, and on-site support are quoted separately, with scope and fees agreed upon in advance.



可以協助包裝印刷與製作嗎?

可以。我們提供印刷與工藝顧問服務,涵蓋紙材與材質選配、印刷與後加工建議及樣品確認,讓成品貼近設計構想。製作以客戶既有合作廠商為主,也可依需求推薦合適廠商。進一步的製作規劃、廠商協調、打樣安排或現場協助,將另行報價,並於執行前確認服務範圍與費用。


O6.Where is the studio based, and do you work with international clients?

LIUJIAYUN Studio is based in Taipei, Taiwan, with occasional travel to Switzerland. We welcome commissions from brands worldwide and collaborate remotely, working alongside your appointed suppliers and teams. If needed, we can also recommend professional production partners in Taiwan, Japan, China, and other locations.

Communication methods, project responsibilities, and delivery arrangements are agreed upon before the collaboration begins.



工作室位於哪裡?是否接受海外品牌委託?

LIUJIAYUN Studio 以臺灣臺北為主要據點,亦不定期往返瑞士,接受全球品牌委託。專案可透過線上會議與遠端方式協作,並配合客戶指定的廠商與團隊共同執行;如有需要,也可推薦臺灣、日本、中國等地的專業製作夥伴。溝通方式、專案分工與交付安排,將於合作前依需求確認。

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O7.What is the difference between logo design and brand identity design?

A logo is a core identifying mark within a brand’s visual identity. Brand identity design also defines typography, colour, imagery and how these elements are applied. This broader system creates consistency across packaging, printed materials, websites and other touchpoints, while providing a clear foundation for future applications.



CIS,VI品牌識別設計與Logo設計有什麼不同?

Logo是辨識品牌的核心標誌;品牌識別設計則進一步規劃字體、色彩、圖像與應用方式,建立完整的視覺系統。當品牌需要同時運用於包裝、印刷品、網站或其他接觸點,整體識別規劃能讓不同媒介保持一致,也為後續延伸提供清楚的依據。


O8.How are branding and packaging design fees determined?

Fees are based on the project’s scope, design complexity, number of products, required applications and production needs. Once we understand your goals, timeline and budget, we propose an appropriate scope and quotation. Deliverables and working arrangements are confirmed before the project begins.



品牌設計與包裝設計的費用如何評估?

設計費用依專案範圍、設計複雜度、產品款式數量、延伸應用與製作需求評估。了解品牌目標、時程與預算後,我們會提出合適的合作範圍與報價,並在開始前確認設計項目、交付內容及執行安排。


O9.How long does a branding or packaging design project take?

Timelines depend on the scope, number of products, availability of materials and review process. A schedule is planned once the project is defined, covering design, revisions, approvals and delivery. Packaging sampling and printing require additional production time, so please share your intended launch or use date when enquiring.



品牌識別或包裝設計需要多久?

時程依設計範圍、產品數量、資料準備與確認流程而定。確認合作內容後,我們會規劃設計、修改確認與交付等階段的進度。若涉及包裝打樣或印刷製作,也會一併考量生產時間,建議洽詢時提供預計上市或使用日期。

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1O.Can I commission packaging design if I already have a logo or brand identity?

Yes. We can develop product packaging, gift boxes or range extensions using your existing brand identity. Please share your logo files, brand guidelines and product information so we can understand the brand and propose a suitable design approach.



已有Logo或品牌識別,可以只委託包裝設計嗎?

可以。我們可延續既有品牌識別,規劃產品包裝、禮盒或系列延伸。洽談時歡迎提供Logo檔案、品牌規範與產品資訊,讓我們了解品牌特色,提出合適的設計方向。


11.Does rebranding always require a new logo?

Not necessarily. We can assess your existing logo’s recognition and relevance before deciding what to retain or refine. Rebranding may also involve typography, colour, packaging and brand applications, creating an updated identity that reflects your positioning and future direction.



品牌形象更新一定要重新設計Logo嗎?

不一定。我們可先評估既有Logo的辨識度及其與品牌定位的關係,再決定保留或調整的部分。品牌更新也可從字體、色彩、包裝與應用設計著手,讓整體形象回應新的定位與發展方向。


12.How can bespoke music be used by a brand?

Bespoke music can be created for brand films, websites, exhibitions or events. We consider the brand’s character, desired mood, duration and intended use, and can coordinate the music with the visual direction. Production details and delivery formats are discussed according to the project’s needs.



音樂訂製可以運用在哪些品牌情境?

可依品牌影片、網站、展覽或活動的使用情境訂製音樂,從品牌調性、情緒、長度與用途規劃,也可搭配視覺方向整合設計。實際製作內容與交付格式,可依專案需求討論確認。


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13.How are commercial usage rights and licensing terms defined for design projects?

Our brand identity and visual design work is licensed for perpetual commercial use, as specified in the project agreement. Third-party fonts, images or music are subject to their respective licence terms, with any usage requirements and associated fees clarified before use.


設計作品的商業使用範圍與授權方式如何安排?

我們提供的品牌設計與視覺作品,依專案約定提供永久商業使用授權,並於合作文件中載明。若涉及字型、圖片或音樂等第三方素材,則依各自的授權條件確認使用方式,相關需求與費用會於使用前說明。


14.How do you balance packaging quality and production budget?

We assess materials, structures and finishes against your brand goals, production quantity and budget, prioritising details that express the brand’s character while considering practical use and production feasibility for a refined, cohesive packaging experience.



如何兼顧包裝質感與製作預算?

我們會依品牌目標、製作數量與預算,評估紙材、結構及工藝的搭配與優先順序,將資源集中於最能呈現品牌特色的細節,同時兼顧實際使用與製作可行性,讓整體包裝呈現細緻且一致的品牌質感。


15.How many design concepts, presentations and revisions are included?

We typically offer 2–3 design directions with layout and colour variations as needed, plus two presentations and 2–3 refinement rounds for the selected direction. Details are confirmed in the quotation; additional work is quoted separately.



設計會提供幾個方向?包含幾次提案與調整?

依專案需求與複雜度,通常提供2–3個主要設計方向,並視需要提供多款排版與配色延伸方案。合作包含2次提案,以及選定方向後的2–3輪細節調整。實際輪次、服務範圍與時程於報價時確認;超出約定範圍的需求另行報價。


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16.How do you translate a brand’s essence into high-end visual and packaging design?

We translate your brand’s positioning, values and cultural context into a distinctive visual language, informed by its audience and intended use. Typography, colour, imagery, packaging structures, materials and finishes convey luxury through detail, maintain consistency across touchpoints and support future extensions.



如何將品牌精神,轉化為專屬的高端視覺與包裝語言?

我們從品牌定位、核心價值與文化脈絡出發,結合目標客群與使用情境,提煉專屬視覺語言。整合字體、色彩、圖像、包裝結構、材質與工藝,以細節呈現奢華感,讓不同接觸點傳達一致的品牌個性,並為系列延伸建立基礎。

17.How do you create bespoke packaging for limited editions or VIP gifts?

Guided by the brand’s story, gifting occasion and recipient, we plan the box, internal structure, materials, finishes and accompanying printed pieces as one experience. Bespoke imagery, edition numbering or personalised details can be explored to create a distinctive and memorable expression of the brand.



如何為限量系列或貴賓禮贈,打造專屬的包裝體驗?

我們依品牌故事、贈禮目的與收禮對象,整合外盒、內部收納、材質工藝及隨附印刷品,規劃完整的開盒與使用體驗。亦可依需求加入專屬圖像、限量編號或個人化細節,讓禮贈傳達品牌的心意,留下鮮明的品牌記憶。


18.How do you balance brand heritage with contemporary aesthetics?

We identify the elements that carry a brand’s heritage and recognition, from its visual identity to cultural and craft references.

These are thoughtfully reinterpreted for its positioning and applications, preserving continuity while creating a contemporary expression with room to evolve.



如何在品牌傳承與當代美感之間取得平衡?

我們會梳理品牌歷史、既有識別與具有代表性的文化或工藝元素,確認值得延續的核心特色,再依品牌現階段的定位與使用需求重新詮釋。讓熟悉的辨識度與當代美感相互呼應,延續品牌精神,也為未來的發展保留空間。




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We collaborate with partners who value quality and aesthetics.
Whether it’s branding, packaging or art direction,
tell us about your brand and the project you have in mind. Let’s explore how we can work together.

我們與重視品質與美學的夥伴攜手合作。無論是品牌設計、包裝設計或藝術指導,
歡迎分享你的品牌與專案想法,一起討論合適的合作方式。







WORKS

Brand Identity/Logo/VI/Packaging/Book/
Art Direction/Website/Product/Bespoke Music
ADDRESS

Ln. 96,Guangfu S. Rd., Da’an Dist.,Taipei City 10694,Taiwan











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