About Us — LIUJIAYUN

Helmed by designer Liu Jia-Yun, we bridge design and art through a poetic aesthetic, dedicated to infusing brands with fashion and innovation.

Specializing in Strategic Brand Identity and High-End Design, we integrate diverse fields—identity, packaging, publishing, art, spatial design, and music—to transform business goals into concrete, scalable visual systems, crafting a bespoke Brand Blueprint.

We ensure design not only touches hearts but also precisely captures market attention, empowering brands to command a premium and ignite unprecedented commercial potential—allowing them to radiate their unique brilliance within the flow of the era.

Our clients include the prominent bookstore chain eslite Bookstore, NARS, the 50-year-old heritage brand Ever Trust Tea, Japanese nutritional supplement leader Wellness One, and leading Singaporean high-end clinics RP TCM CLINIC and Beaute On. We also serve global conglomerates such as NetEase and Alibaba.

Liu Jia-Yun is a Designer, Artist, and researcher of Poetic and Musical aesthetics. With 15 years of experience in commercial design and a formal background in design, she has been painting since childhood. She specializes in using mixed media, hand-drawn illustrations, digital graphics, aesthetic layout design, and refined printing techniques to craft unique brand identities. Her career includes experience at Eslite Bookstore’s cultural and creative business district and a brand strategy design firm in Tokyo, Japan. She has collaborated with numerous multinational companies and is well-versed in market analysis and product sales trends both domestically and internationally.

Her works have been showcased in prestigious publications such as Asia-Pacific Design, DESIGN360°, BranD Magazine, Typography in Graphic Design, Color Appeal in Packaging, TIMA for TEA – Branding & Packaging Designs of Tea, PACKAGING OF THE WORLD, INDIGO Design Award, and Circle, as well as in numerous leading magazines, design books, and prominent design websites worldwide.

Holistic brand design & strategy:
BRAND IDENTITY / LOGO / VI / PACKAGING / TYPOGRAPHY / ART DIRECTION / BRAND COPYWRITING / BRAND MASCOT / BOOK / WEBSITE / PRODUCT / BESPOKE MUSIC

For any inquires and requests, please do not hesitate to write to us.
_{jiayunart@gmail.com}

_{LIUJIAYUN Studio 源自於臺灣，我們以詩意美學跨越設計與藝術，致力於為品牌注入時尚與新意。專精於策略性品牌識別與高端設計，串聯品牌形象、包裝、出版、藝術、空間與音樂等多元領域，將商業目標轉化為具體、可擴展的視覺系統，打造專屬『品牌藍圖』。讓設計不只觸動人心，更能精準抓住市場目光，賦能品牌的高端溢價與前所未有的商業潛力。使品牌在時代洪流中綻放屬於自己的光芒。

過往合作品牌包括大型連鎖書店「誠品股份有限公司」、新加坡高端現代中醫診所「RP TCM CLINIC」、國際美妝保養品牌「NARS」、50年台灣老字號茶葉品牌「長信名茶」、新加坡頂級保養品牌「BEAUTE ON」、創意行銷出版社「凱特文化」、日本高端保健品牌「日本ランド株式会社」、「株式会社ウェルネス・ワン」、「BBH GRP PTE LTD」、網路多元服務企業「戰國策集團」、植萃肌膚保養品牌「LOVISM」、法式甜點工作室「食在有藝 Arc&Art」、歐洲手工巧克力「
AMOVO」、中國大型網路公司「網易遊戲」、「陰陽師（Onmyoji）」、中國電子商務企業「阿里巴巴集團」等優秀知名企業。}

_{LIUJIAYUN 設計師＆藝術家＆詩與音樂美學研究者。擁有15年商業設計經驗，自設計科班出身，自幼習畫，深厚的藝術底蘊結合多元媒材創作，擅長手繪插畫、電腦繪圖、設計美學排版及精緻印刷工藝，為品牌量身打造獨特形象。曾於誠品書店文創商圈與日本東京品牌策略設計公司歷練，承接多項跨國企業，熟悉國內外市場分析與商品銷售趨勢。她以藝術為橋，設計為語，持續在人文與美學間，探索每一種可能性，將靈感與專業化為品牌的獨特詩篇。

作品受邀刊登《APD亞太設計年鑑》、《茶の書：茶品牌和包裝設計》、《 [BranD] Design Magazine》、《DESIGN360°》《Typography in Graphic Design》、《包裝中的色彩吸引力》、PACKAGING OF THE WORLD、INDIGO Design Award、Circle 等知名雜誌、設計專書，以及國內外設計網站，廣受業界矚目。

品牌整體形象規劃／LOGO設計／VI設計／產品設計／包裝設計／字體設計／視覺設計／海報設計／IP角色造型設計／網站設計／品牌文案／音樂授權與訂製 jiayunart@gmail.com}

_{・三度出版传媒《APD亞太設計年鑑No.16》作品收錄

・《茶の書 BRANDING & PACKAGING DESIGNS OF TEA》收錄

・Artpower《Typography in Graphic Design》收錄2件

・Sendpoints Publishing《 BranD Magazine No.43》收錄

・三度出版传媒《APD亞太設計年鑑No.14》作品收錄3件

・三度出版传媒《DESIGN360°雜誌NO.78》作品收錄

・善本出版有限公司《包装的色彩吸引力》作品收錄2件
・INDIGO- Gold Winner for Graphic Design 平面設計金獎
・TdA 台灣設計聯盟「善的設計 Beneficence Design」入選
・IDA International Design Awards 平面設計銀獎

・YODEX Young Designers Exhibition/Bronze Award銅獎

・UIIIUIII 教程網「靈感頻道 VI設計專欄」受邀作品分享

・創立一百實験行動書店-Taipei Art Book Fair 草率季藝術書展

・FOODEX JAPAN 東京食品展《陽光菓菓sunnygogo》}
_{・CIIE-China International Import Expo}
_{・Beautyworld Japan 國際美容展《Wellness One-REAGEA》

・China Xiamen International Tea Industry Fair}
_{・創立 M-U-S Future Soul Art & Music Gallery 未來藝術畫廊}

^{Awards & Honors}
^{・Gold Winner, INDIGO Design Award (Graphic Design)

・Silver Winner, IDA International Design Awards (Graphic Design)

・Bronze Award, Young Pin Design Award
(Awarded at YODEX – The world’s largest student design exhibition, selected from 4,000+ entries)

・Selected Feature, "Beneficence Design" Exhibition | Taiwan Design Alliance (TdA)

Publications & Features

・Asia-Pacific Design (APD) No. 16 | Sandu Publishing}

^{・Asia-Pacific Design (APD) No. 16 | Sandu Publishing

・Asia-Pacific Design (APD) No. 14 | Sandu Publishing (3 Works)

・BranD Magazine No. 43 | Sendpoints Publishing

・Design 360° Magazine No. 78 | Sandu Publishing

・Typography in Graphic Design | Artpower International (2 Works)

・The Color Attraction of Packaging | Shanben Publishing (2 Works)

・The Book of Tea: Branding & Packaging Designs of Tea

・Visual Identity Design Column | UIIIUIII Design Platform (Invited Showcase)}

^{Exhibitions & Fairs

・FOODEX JAPAN | Exhibited with Sunnygogo (Tokyo)

・Beautyworld Japan | Exhibited with Wellness One - REAGEA (Tokyo)

・China International Import Expo (CIIE) | (Shanghai)

・China Xiamen International Tea Industry Fair | (Xiamen)

・Taipei Art Book Fair | Exhibited with 100TEST Experimental Mobile Bookstore (Taipei)}
^{Creative Initiatives}
^{・Founder, M-U-S Future Soul Art & Music Gallery

・Founder, 100TEST Experimental Mobile Bookstore}