eslite BOOKSTORE “TIMES Vol.34”
誠品松菸書店 時光34期
A NEW BORN DAY
Reverse the dominance of the cold winter and welcome the new spring season.
Amplify your senses to sense the vitality of awakening life. Listen to the whispers of plants, and capture the unparalleled healing. With a body that desires to be like light, wander in the field of infinite possibilities. From day to night, a dynamic organic body that delivers 100% fresh vitality directly to you.
Reverse the dominance of the cold winter and welcome the new spring season.
Amplify your senses to sense the vitality of awakening life. Listen to the whispers of plants, and capture the unparalleled healing. With a body that desires to be like light, wander in the field of infinite possibilities. From day to night, a dynamic organic body that delivers 100% fresh vitality directly to you.
光合作用，日・夜松菸，直輸新鮮能量•
推翻冷冽冬日的霸道，全面迎接春日新生時節，
放大感官感受萬物甦醒的朝氣，聆聽植栽的竊竊私語，
捕獲無與倫比的療癒；帶著渴望像光的身體，遊逛無限可能性的場域，
從白晝至夜晚，活力無際的有機體，為您直輸百分百新鮮能量。
推翻冷冽冬日的霸道，全面迎接春日新生時節，
放大感官感受萬物甦醒的朝氣，聆聽植栽的竊竊私語，
捕獲無與倫比的療癒；帶著渴望像光的身體，遊逛無限可能性的場域，
從白晝至夜晚，活力無際的有機體，為您直輸百分百新鮮能量。
Botanical cover illustration, editorial layouts and storewide campaign visuals express the renewal of spring.
以「春日新生」為主題，整合植物封面插畫、刊物編排與誠品松菸全店檔期視覺。
From a spring mood to everyday ideas For eslite TIMES Vol.34, gentle illustration introduces a spring mood; headings, imagery and product information shape the reading hierarchy. The editorial design moves from atmosphere to lifestyle ideas, carrying the cover’s feeling through the pages.
從春日氛圍到生活提案 誠品《時光》34期以柔和插畫打開春日感受，再由標題、圖像與商品資訊安排閱讀層次。刊物讓讀者先進入主題氛圍，再看見具體的生活提案，使封面的情緒在內頁中延續。
eslite Bookstore: A Cultural Sanctuary
Founded in 1989, eslite means “elite” in old French.
More than just a bookstore, eslite serves as a sanctuary for the soul. Centered on the core values of "Humanities, Art, Creativity, and Life," it transcends traditional boundaries by seamlessly integrating reading with diverse cultural exhibitions. With its unique spatial aesthetics—characterized by warm wooden flooring, ambient lighting, and an extensive literary collection—eslite offers a quiet spiritual haven for the busy urbanite.
From pioneering the "24-hour bookstore" model to its composite business approach featuring performances, galleries, creative commerce, and dining, eslite has become Taiwan's definitive cultural landmark. It stands as a pivotal force in promoting reading culture and lifestyle aesthetics across the global Chinese-speaking community.
eslite TIMES Vol.34 takes spring renewal as its starting point. LIUJIAYUN’s work encompasses cover illustration, editorial layouts and storewide campaign visuals. Hand-drawn botanical imagery, gentle colours and considered white space give the issue its character, while a clear hierarchy organises its varied content. Across the publication and in-store applications, the design connects the theme of a new day with Songyan’s rhythm from morning to night.
Founded in 1989, eslite means “elite” in old French.
More than just a bookstore, eslite serves as a sanctuary for the soul. Centered on the core values of "Humanities, Art, Creativity, and Life," it transcends traditional boundaries by seamlessly integrating reading with diverse cultural exhibitions. With its unique spatial aesthetics—characterized by warm wooden flooring, ambient lighting, and an extensive literary collection—eslite offers a quiet spiritual haven for the busy urbanite.
From pioneering the "24-hour bookstore" model to its composite business approach featuring performances, galleries, creative commerce, and dining, eslite has become Taiwan's definitive cultural landmark. It stands as a pivotal force in promoting reading culture and lifestyle aesthetics across the global Chinese-speaking community.
eslite TIMES Vol.34 takes spring renewal as its starting point. LIUJIAYUN’s work encompasses cover illustration, editorial layouts and storewide campaign visuals. Hand-drawn botanical imagery, gentle colours and considered white space give the issue its character, while a clear hierarchy organises its varied content. Across the publication and in-store applications, the design connects the theme of a new day with Songyan’s rhythm from morning to night.
誠品書店：文化的安頓之所
誠品書店（eslite Bookstore）成立於 1989 年，其英文名稱 eslite 源自法文古字，意指「菁英」，象徵著對美好社會的追求與實踐。
誠品不僅是一間書店，更是一處安頓心靈的場所。以「人文、藝術、創意、生活」為核心價值，誠品打破了傳統書店的框架，將閱讀與多元文化展演結合。在其獨有的空間美學中——溫潤的木質地板、沈穩的燈光與豐富的藏書，它為繁忙的現代都市人提供了一座靜謐的精神避風港。
從首創「24小時不打烊」的閱讀模式，到結合展演、畫廊、文創與餐飲的複合式經營，誠品已成為台灣最具代表性的文化地標，更是全球華人社會中，推動閱讀文化與生活美學的重要推手。
《時光》34 期以春日新生為主題，LIUJIAYUN 的設計涵蓋封面插畫、內頁編排與全店檔期視覺。手繪植物、柔和色彩與適度留白建立刊物個性，清楚的資訊層級則整合不同內容。從刊物到店內應用，設計呼應「光合作用，日・夜松菸」的概念，將春日感受融入場域由早至晚的生活節奏。
誠品書店（eslite Bookstore）成立於 1989 年，其英文名稱 eslite 源自法文古字，意指「菁英」，象徵著對美好社會的追求與實踐。
誠品不僅是一間書店，更是一處安頓心靈的場所。以「人文、藝術、創意、生活」為核心價值，誠品打破了傳統書店的框架，將閱讀與多元文化展演結合。在其獨有的空間美學中——溫潤的木質地板、沈穩的燈光與豐富的藏書，它為繁忙的現代都市人提供了一座靜謐的精神避風港。
從首創「24小時不打烊」的閱讀模式，到結合展演、畫廊、文創與餐飲的複合式經營，誠品已成為台灣最具代表性的文化地標，更是全球華人社會中，推動閱讀文化與生活美學的重要推手。
《時光》34 期以春日新生為主題，LIUJIAYUN 的設計涵蓋封面插畫、內頁編排與全店檔期視覺。手繪植物、柔和色彩與適度留白建立刊物個性，清楚的資訊層級則整合不同內容。從刊物到店內應用，設計呼應「光合作用，日・夜松菸」的概念，將春日感受融入場域由早至晚的生活節奏。
In the Era of GenAI, How Do We Maintain an Irreplaceable Artistic Voice?
My design language thrives on the dynamic balance between negative space and meticulous detail—allowing botanicals, light, and typography to echo within an airy canvas. It invites viewers to experience stillness before discovering subtle nuances. A well-crafted visual is, in itself, an emotional creation.
From the Warmth of Colored Pencils to the Depth of AI
Looking back at physical sketches, I still recall the tactile resistance of pencil against paper. In an era of hyper-efficient digital workflows, those slow hours trained my pursuit of extreme detail, deeply shaping my approach to Brand Packaging and Visual Translation.
No matter how technology iterates, the human element remains irreplaceable—that slight touch of Wabi-Sabi and organic texture. Because of this analog foundation, when creating with AI today, I know exactly where the human touch belongs. The further we journey, the more we must remember the purity of holding that first paintbrush.
在生成式 AI 時代，我們如何保持無可取代的藝術核心？
我深信的設計語言，是在留白與細節之間找到動態平衡。用柔和色調讓植物、光線與文字在輕盈的留白間彼此呼應，讓觀看者先感受空間的安靜，再發現畫面裡的細節刻度。一個好的視覺，本身就是一種情感的創作。
從色鉛筆的溫度，到 AI 的景深
翻看手稿紀錄，筆芯摩擦紙張的物理阻力記憶猶新。在高效數位與視覺麻痺的當下，當初手繪的慢時光，鍛鍊了我對細節的極致追求，並深深融入我處理品牌包裝與視覺翻譯的日常中。
技術不論如何迭代，屬於人類的元素依然無可取代——那是帶著微微侘寂、自然且有機的獨特紋理。正因為經歷過對物理世界的感知觀察，現在使用 AI 創作時，我更清楚知道該把「人類的溫度」安放在畫面的哪裡。走得越遠，越需要回頭看看最初握著畫筆的純粹。
Publication Design / Cover Illustration / Editorial Layout / Storewide Campaign Visual Design / Print Finishing Planning
For eslite TIMES Vol.34, spring renewal connects publication design with cultural retail communication. Botanical cover illustration, gentle colour and open editorial layouts bring product selections and lifestyle stories into a shared reading rhythm, extending the issue’s identity across eslite Songyan’s storewide campaign visuals.
For eslite TIMES Vol.34, spring renewal connects publication design with cultural retail communication. Botanical cover illustration, gentle colour and open editorial layouts bring product selections and lifestyle stories into a shared reading rhythm, extending the issue’s identity across eslite Songyan’s storewide campaign visuals.
刊物設計／封面插畫／內頁編排／全店檔期視覺設計／印刷工藝規劃／藝文刊物設計／生活風格視覺
誠品松菸《時光》34期以春日新生串連刊物設計與文化零售視覺，運用植物封面插畫、柔和色調及輕盈留白整合商品與生活內容。透過內頁編排及全店檔期視覺延伸，呼應日夜松菸的場域節奏，呈現清新而有層次的閱讀體驗。
誠品松菸《時光》34期以春日新生串連刊物設計與文化零售視覺，運用植物封面插畫、柔和色調及輕盈留白整合商品與生活內容。透過內頁編排及全店檔期視覺延伸，呼應日夜松菸的場域節奏，呈現清新而有層次的閱讀體驗。