EVER TRUST TEA “WENXUN BLACK TEA”
長信名茶 溫巡紅茶
HEXAGONAL TEA CANS DEVELOPED FOR THE FEMALE TEA MARKET
Historically, the tea market has been predominantly male-driven. WEN XUN, a heavily fermented black tea, challenges this norm by offering a multi-layered sensory experience rich in floral, honey, and fruity notes. Design Strategy: To capture the female demographic, we infused the packaging with a boutique aesthetic, utilizing minimalist color blocks and a unique hexagonal canister structure. This marks Ever Trust Tea's first strategic gift series dedicated to developing the female consumer market.
The Experience: The clear amber infusion of WEN XUN releases a crisp, sweet fragrance, transporting the drinker to a floral wonderland for unparalleled relaxation. True to its name (meaning "Warm Circulation"), it flows through the body, warming the stomach and soothing the soul. One exceptional tea, a multitude of experiences.
・Invited and featured in the Asia-Pacific Design (APD) No. 14
・Included in the specialized tea packaging design book TIMA for TEA (2021)
・Exhibited at the 2020 China International Import Expo (CIIE) and the 2019 Xiamen International Tea Industry Fair
Historically, the tea market has been predominantly male-driven. WEN XUN, a heavily fermented black tea, challenges this norm by offering a multi-layered sensory experience rich in floral, honey, and fruity notes. Design Strategy: To capture the female demographic, we infused the packaging with a boutique aesthetic, utilizing minimalist color blocks and a unique hexagonal canister structure. This marks Ever Trust Tea's first strategic gift series dedicated to developing the female consumer market.
The Experience: The clear amber infusion of WEN XUN releases a crisp, sweet fragrance, transporting the drinker to a floral wonderland for unparalleled relaxation. True to its name (meaning "Warm Circulation"), it flows through the body, warming the stomach and soothing the soul. One exceptional tea, a multitude of experiences.
・Invited and featured in the Asia-Pacific Design (APD) No. 14
・Included in the specialized tea packaging design book TIMA for TEA (2021)
・Exhibited at the 2020 China International Import Expo (CIIE) and the 2019 Xiamen International Tea Industry Fair
專為女性茶葉市場開發的六角茶罐
傳統上，茶葉市場多以男性消費者為主。然而，以重發酵工藝為特色的「溫巡」，在口感上帶來了花香、蜜香與果香交織的多重味蕾體驗。汲取這些獨特風味，包裝設計融入了精品美學。運用簡約的色塊與獨特的六角茶罐，這是長信名茶專為女性品茗市場量身打造的首款系列茶禮。
《溫巡》清透的琥珀色茶湯中，散發著凌冽的清香與甘甜，絲絲香氣讓人彷彿置身花海仙境之中，通體舒暢，得到了前所未有的放鬆。喝入口中，溫巡過全身，足以暖胃。一種好茶，多重體驗，源自溫巡茶系列。
・ 受邀收錄於《APD 亞太設計年鑑 14》
・ 收錄於茶包裝設計專書《TIMA for TEA》(2021)
・ 展出於 2020 CIIE 進博會與 2019 廈門國際茶博會
傳統上，茶葉市場多以男性消費者為主。然而，以重發酵工藝為特色的「溫巡」，在口感上帶來了花香、蜜香與果香交織的多重味蕾體驗。汲取這些獨特風味，包裝設計融入了精品美學。運用簡約的色塊與獨特的六角茶罐，這是長信名茶專為女性品茗市場量身打造的首款系列茶禮。
《溫巡》清透的琥珀色茶湯中，散發著凌冽的清香與甘甜，絲絲香氣讓人彷彿置身花海仙境之中，通體舒暢，得到了前所未有的放鬆。喝入口中，溫巡過全身，足以暖胃。一種好茶，多重體驗，源自溫巡茶系列。
・ 受邀收錄於《APD 亞太設計年鑑 14》
・ 收錄於茶包裝設計專書《TIMA for TEA》(2021)
・ 展出於 2020 CIIE 進博會與 2019 廈門國際茶博會
A story carried around the canister WENXUN BLACK TEA carries graphics and colour around a hexagonal canister. The packaging extends beyond a front view, revealing itself as the canister turns and bringing its flavour-inspired imagery into an everyday display.
六角之間，風味展開 六角茶罐讓圖像與色塊隨立面轉折接續展開。觀看不只停留在正面，而在轉動罐身時逐步讀出包裝；簡潔編排與立體結構相互配合，將茶的風味想像帶入日常陳列。
Logo Design / Tea Packaging / Tea Tin Design / Product Range Design / Photography Planning / Print Finishing Planning
Ever Trust Tea’s WENXUN BLACK TEA gives Taiwanese tea culture a contemporary expression through tea tin and product range design. Developed with a female tea audience in mind, a distinctive hexagonal tin and restrained blocks of colour connect black tea packaging with refined everyday tea rituals and thoughtful gifting.
Ever Trust Tea’s WENXUN BLACK TEA gives Taiwanese tea culture a contemporary expression through tea tin and product range design. Developed with a female tea audience in mind, a distinctive hexagonal tin and restrained blocks of colour connect black tea packaging with refined everyday tea rituals and thoughtful gifting.
標誌設計／茶葉包裝／茶罐設計／產品系列設計／攝影企劃／印刷工藝規劃／臺灣茶文化／茶葉伴手禮
長信名茶「溫巡紅茶」以當代茶葉包裝設計詮釋臺灣茶文化，運用六角茶罐與簡約色塊，回應女性品茗市場的定位。透過茶罐造型及產品系列整合，將紅茶的風味想像延伸至日常品茗與伴手茶禮，呈現細緻而具辨識度的品牌形象。
長信名茶「溫巡紅茶」以當代茶葉包裝設計詮釋臺灣茶文化，運用六角茶罐與簡約色塊，回應女性品茗市場的定位。透過茶罐造型及產品系列整合，將紅茶的風味想像延伸至日常品茗與伴手茶禮，呈現細緻而具辨識度的品牌形象。