SUNNYGOGO “DRIED FRUIT”
SUNNYGOGO INTERPRETS FRUIT CRISPS WITH ART
Cubism pursues forms of fragmentation, resolution and recombination. Artists depict objects in fragmented combinations from multiple angles. The combinations are placed in one same picture to present the most complete image of the object. This technique is applied to re-elaborate the existing processing procedures of form, destruction, combination and transformation for fruit crisps. The packaging for mango crisp and pineapple crisp is presented in a 4-fluorescent-color fruit polygonal section, complemented by a black fruit realistic illustration. The idea of every craftsman who makes the fruit crisps is presented in an optimum color ratio which brings people sunny feelings with bright and cheerful colors.
AwardsGold Winner: INDIGO Design Award 2018 (Graphic Design of the Year)Shortlisted: INDIGO Design Award
Featured InBooks: Asia-Pacific Design (APD) No.14, Color Appeal in Packaging
Magazines: BranD Magazine, DESIGN360°Media: Packaging Of The World, Circle
Market PresenceExhibited: FOODEX JAPAN 2018 (Tokyo)Sold At: Eslite Bookstore (誠品), Ever Rich Duty Free (機場昇恆昌) and luxury department stores across Taiwan.
Cubism pursues forms of fragmentation, resolution and recombination. Artists depict objects in fragmented combinations from multiple angles. The combinations are placed in one same picture to present the most complete image of the object. This technique is applied to re-elaborate the existing processing procedures of form, destruction, combination and transformation for fruit crisps. The packaging for mango crisp and pineapple crisp is presented in a 4-fluorescent-color fruit polygonal section, complemented by a black fruit realistic illustration. The idea of every craftsman who makes the fruit crisps is presented in an optimum color ratio which brings people sunny feelings with bright and cheerful colors.
AwardsGold Winner: INDIGO Design Award 2018 (Graphic Design of the Year)Shortlisted: INDIGO Design Award
Featured InBooks: Asia-Pacific Design (APD) No.14, Color Appeal in Packaging
Magazines: BranD Magazine, DESIGN360°Media: Packaging Of The World, Circle
Market PresenceExhibited: FOODEX JAPAN 2018 (Tokyo)Sold At: Eslite Bookstore (誠品), Ever Rich Duty Free (機場昇恆昌) and luxury department stores across Taiwan.
SUNNYGOGO 以藝術詮釋水果酥
「立體主義」追求碎裂、解析、重新組合的形式，形成分離的畫面—藝術家以許多組合的碎片型態從多種角度來描寫對象，將其置於同一個畫面之中，來表達對象物最為完整的形象。引用此繪畫手法來重新闡述果酥的「既有形體、破壞、組合、轉化」等製作過程。台灣芒果酥與鳳梨酥，兩款包裝皆以4種螢光色水果多角型切面，搭配1個黑色K版水果寫實插畫為呈現，將每位匠人在製作時的意念以最佳色彩比例來呈現提案，明亮愉悅的色彩也帶給人們陽光般的感受。
・獎項／Indigo Design Award 2018｜Gold and Shortlisted Winner for Graphic Design of the Year 年度平面設計金獎
・設計書籍收錄／《APD亞太設計年鑑no14》《包装中的色彩吸引力》《DESIGN360°雜誌》《[BranD] Magazine》
・展出／FOODEX JAPAN 2018東京食品展
・販售／誠品書店、一針一線、陽光菓菓官網、精品百貨伴手禮區、機場昇恆昌
・設計網站收錄／Packaging Of The World、Circle
「立體主義」追求碎裂、解析、重新組合的形式，形成分離的畫面—藝術家以許多組合的碎片型態從多種角度來描寫對象，將其置於同一個畫面之中，來表達對象物最為完整的形象。引用此繪畫手法來重新闡述果酥的「既有形體、破壞、組合、轉化」等製作過程。台灣芒果酥與鳳梨酥，兩款包裝皆以4種螢光色水果多角型切面，搭配1個黑色K版水果寫實插畫為呈現，將每位匠人在製作時的意念以最佳色彩比例來呈現提案，明亮愉悅的色彩也帶給人們陽光般的感受。
・獎項／Indigo Design Award 2018｜Gold and Shortlisted Winner for Graphic Design of the Year 年度平面設計金獎
・設計書籍收錄／《APD亞太設計年鑑no14》《包装中的色彩吸引力》《DESIGN360°雜誌》《[BranD] Magazine》
・展出／FOODEX JAPAN 2018東京食品展
・販售／誠品書店、一針一線、陽光菓菓官網、精品百貨伴手禮區、機場昇恆昌
・設計網站收錄／Packaging Of The World、Circle
Different flavours, one visual identity
Shared geometric compositions and black line illustrations unite SUNNYGOGO’s mango and pineapple pastry packaging, while fruit shapes and colour distinguish the flavours. Each box has its own character; together, they form a recognisable collection of Taiwanese pastry gifts.
Shared geometric compositions and black line illustrations unite SUNNYGOGO’s mango and pineapple pastry packaging, while fruit shapes and colour distinguish the flavours. Each box has its own character; together, they form a recognisable collection of Taiwanese pastry gifts.
不同口味，形象一致
共同的幾何構圖與黑色線條插畫串連芒果酥、鳳梨酥，再以水果造型與色彩變化區分口味。兩款包裝單獨呈現時各具個性，並列時則形成一眼可辨的 SUNNYGOGO 台灣伴手禮系列。
共同的幾何構圖與黑色線條插畫串連芒果酥、鳳梨酥，再以水果造型與色彩變化區分口味。兩款包裝單獨呈現時各具個性，並列時則形成一眼可辨的 SUNNYGOGO 台灣伴手禮系列。
Packaging Design / Product Range Extension / Illustration / Photography Planning / Fluorescent Colour Design / Airport Souvenir Packaging / Print Finishing Planning
SUNNYGOGO’s Taiwanese souvenir packaging reinterprets mango and pineapple fruit crisps through a Cubist-inspired visual system. Geometric fruit sections, fluorescent colour and detailed black illustrations distinguish the flavours, connecting fruit packaging, product range design and food illustration within a recognisable contemporary gifting collection.
SUNNYGOGO’s Taiwanese souvenir packaging reinterprets mango and pineapple fruit crisps through a Cubist-inspired visual system. Geometric fruit sections, fluorescent colour and detailed black illustrations distinguish the flavours, connecting fruit packaging, product range design and food illustration within a recognisable contemporary gifting collection.
包裝設計／產品系列延伸／插畫設計／攝影企劃／螢光色彩設計／機場伴手禮包裝／印刷工藝規劃／臺灣伴手禮包裝／食品系列視覺
陽光菓菓以臺灣伴手禮包裝設計，重新詮釋芒果酥與鳳梨酥的產品形象。透過立體主義的分解與重組，結合幾何水果切面、螢光色及黑色寫實插畫，區分產品口味，並串連食品包裝、系列延伸及插畫設計，建立鮮明的品牌辨識。
陽光菓菓以臺灣伴手禮包裝設計，重新詮釋芒果酥與鳳梨酥的產品形象。透過立體主義的分解與重組，結合幾何水果切面、螢光色及黑色寫實插畫，區分產品口味，並串連食品包裝、系列延伸及插畫設計，建立鮮明的品牌辨識。