EVER TRUST TEA
“HAPPINESS AND PROSPERITY TEA GIFT SET”
長信名茶 福富雙全茶禮
2021 EVER TRUST TEA NEW YEAR TEA GIFT SET
2020 is a special year, as the whole country and even the whole world are experiencing challenges brought about by the COVID-19 epidemic. The friendships forged in life seem especially precious after experiencing the vagaries of the world. In the new year, we offer to you with this blessing for "Happiness and Wealth", which is presented in the form of a calligraphy greeting in the packaging design of Oriental Beauty tea bags, so that when the flowers bloom in spring, all your wishes will be fulfilled.
2020 is a special year, as the whole country and even the whole world are experiencing challenges brought about by the COVID-19 epidemic. The friendships forged in life seem especially precious after experiencing the vagaries of the world. In the new year, we offer to you with this blessing for "Happiness and Wealth", which is presented in the form of a calligraphy greeting in the packaging design of Oriental Beauty tea bags, so that when the flowers bloom in spring, all your wishes will be fulfilled.
2021年 長信名茶 新年茶禮
2020年是特殊的一年，全國乃至全世界都在經歷疫情的考驗，嚐盡世事無常，情誼顯得尤為珍貴。
在新的一年將這一份《福富雙全》的祈願贈與你，以書法賀詞的形式呈現在東方茶包裝設計，待春暖花開時，所願皆所求。
2020年是特殊的一年，全國乃至全世界都在經歷疫情的考驗，嚐盡世事無常，情誼顯得尤為珍貴。
在新的一年將這一份《福富雙全》的祈願贈與你，以書法賀詞的形式呈現在東方茶包裝設計，待春暖花開時，所願皆所求。
A wish that meets the eye first Calligraphy makes the greeting HAPPINESS AND PROSPERITY’s first message.
第一眼，就是祝福 福富雙全以書法字形作為茶禮的第一層訊息，讓祝福先於細節進入視線。
Logo Design / Tea Gift Box Design / Calligraphic Typography / 3D Product Rendering / Print Finishing Planning
Ever Trust Tea’s HAPPINESS AND PROSPERITY connects Taiwanese tea culture with the tradition of written Lunar New Year blessings through luxury tea gift packaging. Calligraphic typography forms the visual centre of the box, translating care, renewal and shared hope into a considered composition for meaningful festive tea gifting.
Ever Trust Tea’s HAPPINESS AND PROSPERITY connects Taiwanese tea culture with the tradition of written Lunar New Year blessings through luxury tea gift packaging. Calligraphic typography forms the visual centre of the box, translating care, renewal and shared hope into a considered composition for meaningful festive tea gifting.
標誌設計／茶禮盒設計／書法字體編排／產品形象照3D渲染／印刷工藝規劃／高端茶禮盒／書法包裝／臺灣茶文化
長信名茶「福富雙全」以臺灣茶文化與春節書寫祝福的傳統為背景，透過書法賀詞發展高端茶禮盒設計。文字編排與禮盒構圖相互呼應，將對親友的關懷、新年的祈願及情誼延續，轉化為具有東方文化意涵的贈禮體驗。
長信名茶「福富雙全」以臺灣茶文化與春節書寫祝福的傳統為背景，透過書法賀詞發展高端茶禮盒設計。文字編排與禮盒構圖相互呼應，將對親友的關懷、新年的祈願及情誼延續，轉化為具有東方文化意涵的贈禮體驗。