eslite Bookstore “on the desk Vol.23”
誠品書店 吃味研究部
COOKING SCHOOL.INC
Welcome to the Cooking School！ Cooking for YOUR Life-Style！
World Travel on a Plate
This project serves as the key visual design for Eslite’s "Taste & Tastes," a campaign centered on the exploration of culinary culture and lifestyle. The core concept is "Wandering the City through Taste"—food is more than mere sustenance; it is the most direct vessel for understanding a nation's culture.
To perfectly fuse the imagery of "travel" and "cuisine," I utilized iconic ingredients from various countries to construct a series of "edible landmarks."
Handcrafted Warmth & Experimental Spirit
Unlike CGI or stock photo montages, every visual element in this project is derived from real ingredients. This was an architectural experiment that took place in both the kitchen and the photography studio:
Welcome to the Cooking School！ Cooking for YOUR Life-Style！
World Travel on a Plate
This project serves as the key visual design for Eslite’s "Taste & Tastes," a campaign centered on the exploration of culinary culture and lifestyle. The core concept is "Wandering the City through Taste"—food is more than mere sustenance; it is the most direct vessel for understanding a nation's culture.
To perfectly fuse the imagery of "travel" and "cuisine," I utilized iconic ingredients from various countries to construct a series of "edible landmarks."
Handcrafted Warmth & Experimental Spirit
Unlike CGI or stock photo montages, every visual element in this project is derived from real ingredients. This was an architectural experiment that took place in both the kitchen and the photography studio:
吃味研究部
歡迎來到吃味研究部！為您的生活方式烹飪！
餐盤上的微縮世界旅行
本專案為誠品「吃味研究部」的主視覺設計，主題圍繞在飲食文化與生活風格的探索。設計的核心概念是「以味蕾漫遊城市」——食物不僅是充飢的糧食，更是認識一個國家最直接的文化載體。
為了將「旅行」與「飲食」的意象完美結合，我利用各國代表性的食材，搭建出一座座「可以吃的地標建築」。
手作的溫度與實驗精神
不同於電腦合成（CGI）或圖庫拼貼，本案的所有視覺元素皆來自真實的食材。這是一場發生在廚房與攝影棚的建築實驗：
歡迎來到吃味研究部！為您的生活方式烹飪！
餐盤上的微縮世界旅行
本專案為誠品「吃味研究部」的主視覺設計，主題圍繞在飲食文化與生活風格的探索。設計的核心概念是「以味蕾漫遊城市」——食物不僅是充飢的糧食，更是認識一個國家最直接的文化載體。
為了將「旅行」與「飲食」的意象完美結合，我利用各國代表性的食材，搭建出一座座「可以吃的地標建築」。
手作的溫度與實驗精神
不同於電腦合成（CGI）或圖庫拼貼，本案的所有視覺元素皆來自真實的食材。這是一場發生在廚房與攝影棚的建築實驗：
Process: Handcrafted Edible Architecture
To emphasize authenticity and craftsmanship, this project completely eschews CGI. I personally visited markets to select ingredients based on their texture and color, then hand-carved and assembled them into iconic architectural landmarks:- The Eiffel Tower: Constructed using the geometric properties of Rotelle pasta to mimic the tower's intricate steel beam structure.
- Japanese Torii: Composed of sliced carrots to form the Torii gate, accompanied by rice balls and cherry blossom decorations symbolizing the sunrise, evoking a traditional Japanese atmosphere.
- The Leaning Tower of Pisa: Finely carved from radish and accented with Italian herbs, perfectly recreating its classic leaning posture.
- Taiwanese Temple: Built using the colorful layers of taro, cucumber, and chili peppers, capturing the vibrant energy of local cuisine and culture.
This hands-on process of deconstructing and reassembling ingredients mirrors the very essence of culinary art. The result is a playful, surreal "food microcosm" that conveys the freshness of the ingredients and the unique warmth of handcrafted creation.
過程：手工打造的食材建築
為了強調真實性與工藝精神，本專案屏棄電腦合成。我親自走訪市場，根據質地與顏色嚴選食材，透過手工切削與組裝，將它們轉化為具代表性的建築地標：- 艾菲爾鐵塔： 利用車輪麵的幾何特性，模擬塔身的鋼骨結構。
- 日本鳥居： 以紅蘿蔔切片搭建鳥居，搭配飯糰與象徵日出的櫻花裝飾，營造和風意境。
- 義大利斜塔： 以蘿蔔精細雕刻出比薩斜塔，佐以義大利香料點綴，並重現其經典的傾斜姿態。
- 台灣廟宇： 運用芋頭、小黃瓜與辣椒的色彩層次，搭建出充滿活力的在地美食與文化意象。
這個將食材解構並重組的過程，呼應了烹飪藝術的本質。最終呈現出饒富趣味、超現實的「食物微觀世界」，傳達了食材的新鮮度與手工創作獨有的溫度。
eslite Bookstore: A Cultural Sanctuary
Established in 1989, eslite Bookstore derives its name from the ancient Greek word "élite," symbolizing the pursuit of excellence and the cultivation of a better society.
More than just a bookstore, eslite serves as a sanctuary for the soul. Centered on the core values of "Humanities, Art, Creativity, and Life," it transcends traditional boundaries by seamlessly integrating reading with diverse cultural exhibitions. With its unique spatial aesthetics—characterized by warm wooden flooring, ambient lighting, and an extensive literary collection—eslite offers a quiet spiritual haven for the busy urbanite.
From pioneering the "24-hour bookstore" model to its composite business approach featuring performances, galleries, creative commerce, and dining, eslite has become Taiwan's definitive cultural landmark. It stands as a pivotal force in promoting reading culture and lifestyle aesthetics across the global Chinese-speaking community.
International Recognition: eslite was named Asia's Best Bookstore by TIME Magazine and recognized by CNN as one of the World's Coolest Bookstores.
