eslite Bookstore “on the desk Vol.23”
誠品書店 吃味研究部
COOKING SCHOOL.INC
Welcome to the Cooking School！ Cooking for YOUR Life-Style！
World Travel on a Plate
This project serves as the key visual design for Eslite’s "Taste & Tastes," a campaign centered on the exploration of culinary culture and lifestyle. The core concept is "Wandering the City through Taste"—food is more than mere sustenance; it is the most direct vessel for understanding a nation's culture.
To perfectly fuse the imagery of "travel" and "cuisine," I utilized iconic ingredients from various countries to construct a series of "edible landmarks."
Handcrafted Warmth & Experimental Spirit
Unlike CGI or stock photo montages, every visual element in this project is derived from real ingredients. This was an architectural experiment that took place in both the kitchen and the photography studio:
Welcome to the Cooking School！ Cooking for YOUR Life-Style！
World Travel on a Plate
This project serves as the key visual design for Eslite’s "Taste & Tastes," a campaign centered on the exploration of culinary culture and lifestyle. The core concept is "Wandering the City through Taste"—food is more than mere sustenance; it is the most direct vessel for understanding a nation's culture.
To perfectly fuse the imagery of "travel" and "cuisine," I utilized iconic ingredients from various countries to construct a series of "edible landmarks."
Handcrafted Warmth & Experimental Spirit
Unlike CGI or stock photo montages, every visual element in this project is derived from real ingredients. This was an architectural experiment that took place in both the kitchen and the photography studio:
吃味研究部
歡迎來到吃味研究部！為您的生活方式烹飪！
餐盤上的微縮世界旅行
本專案為誠品「吃味研究部」的主視覺設計，主題圍繞在飲食文化與生活風格的探索。設計的核心概念是「以味蕾漫遊城市」——食物不僅是充飢的糧食，更是認識一個國家最直接的文化載體。
為了將「旅行」與「飲食」的意象完美結合，我利用各國代表性的食材，搭建出一座座「可以吃的地標建築」。
手作的溫度與實驗精神
不同於電腦合成（CGI）或圖庫拼貼，本案的所有視覺元素皆來自真實的食材。這是一場發生在廚房與攝影棚的建築實驗：
歡迎來到吃味研究部！為您的生活方式烹飪！
餐盤上的微縮世界旅行
本專案為誠品「吃味研究部」的主視覺設計，主題圍繞在飲食文化與生活風格的探索。設計的核心概念是「以味蕾漫遊城市」——食物不僅是充飢的糧食，更是認識一個國家最直接的文化載體。
為了將「旅行」與「飲食」的意象完美結合，我利用各國代表性的食材，搭建出一座座「可以吃的地標建築」。
手作的溫度與實驗精神
不同於電腦合成（CGI）或圖庫拼貼，本案的所有視覺元素皆來自真實的食材。這是一場發生在廚房與攝影棚的建築實驗：
Process: Handcrafted Edible Architecture
To emphasize authenticity and craftsmanship, this project completely eschews CGI. I personally visited markets to select ingredients based on their texture and color, then hand-carved and assembled them into iconic architectural landmarks:- The Eiffel Tower: Constructed using the geometric properties of Rotelle pasta to mimic the tower's intricate steel beam structure.
- Japanese Torii: Composed of sliced carrots to form the Torii gate, accompanied by rice balls and cherry blossom decorations symbolizing the sunrise, evoking a traditional Japanese atmosphere.
- The Leaning Tower of Pisa: Finely carved from radish and accented with Italian herbs, perfectly recreating its classic leaning posture.
- Taiwanese Temple: Built using the colorful layers of taro, cucumber, and chili peppers, capturing the vibrant energy of local cuisine and culture.
This hands-on process of deconstructing and reassembling ingredients mirrors the very essence of culinary art. The result is a playful, surreal "food microcosm" that conveys the freshness of the ingredients and the unique warmth of handcrafted creation.
過程：手工打造的食材建築
為了強調真實性與工藝精神，本專案屏棄電腦合成。我親自走訪市場，根據質地與顏色嚴選食材，透過手工切削與組裝，將它們轉化為具代表性的建築地標：- 艾菲爾鐵塔： 利用車輪麵的幾何特性，模擬塔身的鋼骨結構。
- 日本鳥居： 以紅蘿蔔切片搭建鳥居，搭配飯糰與象徵日出的櫻花裝飾，營造和風意境。
- 義大利斜塔： 以蘿蔔精細雕刻出比薩斜塔，佐以義大利香料點綴，並重現其經典的傾斜姿態。
- 台灣廟宇： 運用芋頭、小黃瓜與辣椒的色彩層次，搭建出充滿活力的在地美食與文化意象。
這個將食材解構並重組的過程，呼應了烹飪藝術的本質。最終呈現出饒富趣味、超現實的「食物微觀世界」，傳達了食材的新鮮度與手工創作獨有的溫度。
A landmark first, ingredients on a second look A first glance reveals a landmark; a second reveals pasta, vegetables and herbs. Real ingredient textures preserve the handmade character of eslite’s culinary campaign, combining a city’s silhouette with food details in an image that rewards another look.
先看見城市，再發現食材 第一眼辨認地標，第二眼發現麵條、蔬菜與香料。吃味研究部以真實食材紋理保留手作痕跡，讓活動主視覺兼具城市輪廓與料理細節，把飲食文化變成值得再看一次的畫面。
eslite Bookstore: A Cultural Sanctuary
Established in 1989, eslite Bookstore takes its English name from an archaic French word meaning "elite," symbolizing the pursuit of excellence and the cultivation of a better society.
More than just a bookstore, eslite serves as a sanctuary for the soul. Centered on the core values of "Humanities, Art, Creativity, and Life," it transcends traditional boundaries by seamlessly integrating reading with diverse cultural exhibitions. With its unique spatial aesthetics—characterized by warm wooden flooring, ambient lighting, and an extensive literary collection—eslite offers a quiet spiritual haven for the busy urbanite.
From pioneering the "24-hour bookstore" model to its composite business approach featuring performances, galleries, creative commerce, and dining, eslite has become Taiwan's definitive cultural landmark. It stands as a pivotal force in promoting reading culture and lifestyle aesthetics across the global Chinese-speaking community.
International Recognition: eslite was named Asia's Best Bookstore by TIME Magazine and recognized by CNN as one of the World's Coolest Bookstores.
eslite: Discovering Culture Through Food
Culture can be explored through what we read, how we live and what we bring to the table. Alongside books and artistic experiences, eslite’s lifestyle publications offer ways to discover the stories within everyday practices. Food provides a particularly immediate connection to place, memory and different ways of living.
on the desk Vol.23, centred on culinary exploration, brings cooking and travel together through miniature landmarks made from real ingredients. LIUJIAYUN combines food styling, campaign imagery and editorial design to turn familiar ingredients into unexpected cultural encounters, inviting readers to discover the world through the imagination of a plate.
Culture can be explored through what we read, how we live and what we bring to the table. Alongside books and artistic experiences, eslite’s lifestyle publications offer ways to discover the stories within everyday practices. Food provides a particularly immediate connection to place, memory and different ways of living.
on the desk Vol.23, centred on culinary exploration, brings cooking and travel together through miniature landmarks made from real ingredients. LIUJIAYUN combines food styling, campaign imagery and editorial design to turn familiar ingredients into unexpected cultural encounters, inviting readers to discover the world through the imagination of a plate.
誠品書店｜從飲食讀懂世界
文化可以從閱讀中探索，也能在生活方式與餐桌之間被理解。
誠品透過生活風格刊物，將觀看日常的角度延伸至書籍與藝術之外；飲食則讓地方、記憶與不同的生活習慣，成為更直接而親近的文化經驗。
《on the desk》23 期「吃味研究部」將料理與旅行結合，以真實食材搭建微縮地標。 LIUJIAYUN 透過食材造景、活動影像與刊物設計，讓熟悉的食物帶來意想不到的文化相遇，邀請讀者從一只餐盤的想像，展開認識世界的旅程。
文化可以從閱讀中探索，也能在生活方式與餐桌之間被理解。
誠品透過生活風格刊物，將觀看日常的角度延伸至書籍與藝術之外；飲食則讓地方、記憶與不同的生活習慣，成為更直接而親近的文化經驗。
《on the desk》23 期「吃味研究部」將料理與旅行結合，以真實食材搭建微縮地標。 LIUJIAYUN 透過食材造景、活動影像與刊物設計，讓熟悉的食物帶來意想不到的文化相遇，邀請讀者從一只餐盤的想像，展開認識世界的旅程。
Campaign Key Visuals / Food Styling / Editorial Design / Campaign Visual Design / Print Finishing Planning
For eslite’s on the desk Vol.23, food styling and editorial design turn real ingredients into a miniature journey through world landmarks. Hand-built food sculptures and photographic composition connect the campaign key visual with its publication layouts, expressing food culture through a playful, tangible visual narrative.
For eslite’s on the desk Vol.23, food styling and editorial design turn real ingredients into a miniature journey through world landmarks. Hand-built food sculptures and photographic composition connect the campaign key visual with its publication layouts, expressing food culture through a playful, tangible visual narrative.
活動主視覺／食材造景／刊物設計／檔期視覺設計／印刷工藝規劃／飲食文化視覺／微縮食材造景
誠品《on the desk》23期「吃味研究部」結合食材造景、攝影構圖與刊物設計，以真實食材搭建微縮地標，將飲食及旅行轉化為活動主視覺。透過手工造景與內頁編排串連檔期應用，讓飲食文化呈現為具體而富有趣味的視覺敘事。
誠品《on the desk》23期「吃味研究部」結合食材造景、攝影構圖與刊物設計，以真實食材搭建微縮地標，將飲食及旅行轉化為活動主視覺。透過手工造景與內頁編排串連檔期應用，讓飲食文化呈現為具體而富有趣味的視覺敘事。