eslite BOOKSTORE “TIMES Vol.09”
誠品書店 時光09期
PLAY MIND GAMES
Surprise Lab.
Surprise Lab.
驚喜心機！
對你越好的事，我越願意去做。
對你越好的事，我越願意去做。
This concept begins from the premise that “surprise = an engineerable emotional cadence.”
The ribbon is chosen as the core vocabulary because it simultaneously embodies three functions: wrapping (temporarily folding information), guiding (directing the path), and release (the moment of untying).
The heart shape is not a flat fill, but an interwoven construction of precisely structured ribbon-like paths—symbolizing emotions being layered, packed, and only released just before the peak of anticipatory tension. The typography extends the ribbon’s sensorial qualities—color presence, fluidity, and nuanced thick–thin transitions at turning points—paired with a rational auxiliary typeface to establish structural contrast.
The overall strategy: visually offer a psychological cue of “not fully opened yet,” while in content rhythm progressively delivering secondary messages—designing multiple, low‑intensity yet high‑memorability micro‑surprises that accumulate into a perception of brand precision and trust.
The ribbon is chosen as the core vocabulary because it simultaneously embodies three functions: wrapping (temporarily folding information), guiding (directing the path), and release (the moment of untying).
The heart shape is not a flat fill, but an interwoven construction of precisely structured ribbon-like paths—symbolizing emotions being layered, packed, and only released just before the peak of anticipatory tension. The typography extends the ribbon’s sensorial qualities—color presence, fluidity, and nuanced thick–thin transitions at turning points—paired with a rational auxiliary typeface to establish structural contrast.
The overall strategy: visually offer a psychological cue of “not fully opened yet,” while in content rhythm progressively delivering secondary messages—designing multiple, low‑intensity yet high‑memorability micro‑surprises that accumulate into a perception of brand precision and trust.
本概念從「驚喜＝可被工程化的情緒節奏」這一前提出發。
緞帶被選為核心語彙，因為它同時體現三種功能：包覆（暫時折疊資訊）、引導（指引路徑）、釋放（解開瞬間）。
心形並非平面填色，而是一種由精準結構的帶狀路徑交織構成的建築，象徵情感被層層堆疊、打包，並僅在預期張力達峰前釋出。字體系統延伸緞帶的感官特質—色彩存在感、流動性、轉折處細緻的粗細過渡，並搭配理性輔助字體建立結構對比。
整體策略：在視覺上提供一個「還沒完全打開」的心理暗示；同時在內容節奏上逐步遞送次級訊息，設計多個低強度卻高記憶度的微驚喜，累積成對品牌精密與可信的感知。
緞帶被選為核心語彙，因為它同時體現三種功能：包覆（暫時折疊資訊）、引導（指引路徑）、釋放（解開瞬間）。
心形並非平面填色，而是一種由精準結構的帶狀路徑交織構成的建築，象徵情感被層層堆疊、打包，並僅在預期張力達峰前釋出。字體系統延伸緞帶的感官特質—色彩存在感、流動性、轉折處細緻的粗細過渡，並搭配理性輔助字體建立結構對比。
整體策略：在視覺上提供一個「還沒完全打開」的心理暗示；同時在內容節奏上逐步遞送次級訊息，設計多個低強度卻高記憶度的微驚喜，累積成對品牌精密與可信的感知。
