eslite Bookstore “I WISH & I BELIEVE”
誠品書店 耶誕麋鹿競賽展場設計
JOINT CREATIVE EXHIBITION OF ALL BRANDS
Flash Sale ⚡️Two Weeks Only
Flash Sale ⚡️Two Weeks Only
I WISH & I BELIEVE 聖誕麋鹿裝飾競賽
誠品松菸店 全館品牌 創意合展 ⚡️ 快閃⚡️ 兩週
誠品松菸店 全館品牌 創意合展 ⚡️ 快閃⚡️ 兩週
A Winter Creative Forest
To highlight the distinct colors and styles of over a hundred store-wide brands—ranging from the warmth of handcrafts and avant-garde metallics to playful collages—we created a pure white, abstract forest. By minimizing the visual presence of the display stands, we allowed the supporting structure to recede into the background, ensuring that each reindeer, hand-crafted by the brands, becomes the true visual protagonist.
Spatial Structure: Modular Tree TowersThe exhibition utilizes several concentric circular shelves of varying heights, stacked to create the conical imagery of Christmas trees.
360-Degree Panoramic View: The circular structure breaks the limitations of traditional single-sided displays, allowing visitors to freely weave through the venue. This enables viewing from all angles, creating an immersive experience akin to wandering through a forest.
Visual Rhythm: The staggered heights of the stands create spatial layering and rhythm, guiding the gaze upward and alleviating the visual fatigue often associated with viewing a large volume of small exhibits.
To highlight the distinct colors and styles of over a hundred store-wide brands—ranging from the warmth of handcrafts and avant-garde metallics to playful collages—we created a pure white, abstract forest. By minimizing the visual presence of the display stands, we allowed the supporting structure to recede into the background, ensuring that each reindeer, hand-crafted by the brands, becomes the true visual protagonist.
Spatial Structure: Modular Tree TowersThe exhibition utilizes several concentric circular shelves of varying heights, stacked to create the conical imagery of Christmas trees.
360-Degree Panoramic View: The circular structure breaks the limitations of traditional single-sided displays, allowing visitors to freely weave through the venue. This enables viewing from all angles, creating an immersive experience akin to wandering through a forest.
Visual Rhythm: The staggered heights of the stands create spatial layering and rhythm, guiding the gaze upward and alleviating the visual fatigue often associated with viewing a large volume of small exhibits.
冬日裡的創意森林
為了讓全館百家品牌截然不同的色彩與風格（從手作溫暖感、前衛金屬風到童趣拼貼）都能被突顯，我們打造了一座純白色的抽象森林，將展架隱形化，讓載體退居幕後，使每一隻由品牌親手打造的麋鹿成為視覺的主角。
空間結構：模組化的聖誕樹塔 (Modular Tree Towers)展場運用了數座不同高度的同心圓層架，堆疊出象徵聖誕樹的圓錐意象。
360 度環繞視角： 圓形的結構打破了傳統單面展示的限制，讓觀眾可以在展場中自由穿梭、繞行，從各個角度欣賞作品細節，營造出彷彿漫步於森林中的沈浸式體驗。
視覺韻律感： 利用展架的高低錯落，創造出空間的層次與韻律，引導視線由下而上遊走，解決了大量小型展品容易造成的視覺疲勞。
360 度環繞視角： 圓形的結構打破了傳統單面展示的限制，讓觀眾可以在展場中自由穿梭、繞行，從各個角度欣賞作品細節，營造出彷彿漫步於森林中的沈浸式體驗。
視覺韻律感： 利用展架的高低錯落，創造出空間的層次與韻律，引導視線由下而上遊走，解決了大量小型展品容易造成的視覺疲勞。
Curatorial Significance: A Microcosm of CreativityEach reindeer represents the soul of a participating brand. This is more than a decoration contest; it is a physical manifestation of the Eslite Spectrum Songyan "Modern Cultural & Creative Hub." Using a unified base model (the prototype reindeer) as a medium, the creative DNAs of various brands converge and dialogue here, collectively composing a unique Christmas story for the year.
策展意涵：聚落的縮影 (Microcosm of Creativity)每一隻麋鹿都代表著一個進駐品牌的靈魂。這不僅是一個裝飾競賽，更是誠品松菸「現代文創聚落」的實體化展現。透過統一的素體（原型麋鹿）作為介質，讓各品牌的創意DNA在此交會、對話，共同譜寫出屬於該年度的聖誕故事。
