TAIWAN SOCIETY FOR THE PROTECTION OF RARE ANIMALS

台灣稀有動物保護協會

Taiwan’s forests have long supported a rich diversity of wildlife. Economic development and excessive land use have damaged habitats and put many animals at risk. Protecting this natural heritage calls for both conservation efforts and public awareness. Through poster design and creative visual expression, this project draws attention to Taiwan’s rare wildlife, encourages respect for life and invites people to help preserve the island’s ecological diversity for future generations. —TAIWAN SOCIETY FOR THE PROTECTION OF RARE ANIMALS

TOUCH ME— Killing animals to satisfy human desires causes irreparable harm. Under the provocative title "Touch Me," this poster series presents a defiant response to that cruelty. By combining animal imagery with sharp blades, the designs create an unsettling visual tension that confronts viewers with the consequences of harm and calls for the protection of Taiwan’s rare wildlife.

Honors & Recognition: This project has received the following awards and exhibition recognition:

・2010 Young Designers’ Exhibition / Graphic Design / Bronze Award
・2010 Graphic and Advertising Design Award / Silver Award
・TdA “Beneficence Design” / Selected for Exhibition
・Design Techniques: Computer Graphics / Detailed Illustration

^{台灣，我們美麗的寶島！曾經擁有大片的森林與眾多的野生動物。因為台灣經濟發展的須要，進行錯誤及過度的開發，造成對動物無情的傷害。

如今有二十餘種珍貴的動物將瀕臨絕種；台灣黑熊、雲豹、帝雉、穿山甲、寬尾鳳蝶、櫻花鉤吻鮭等......近年來政府已經重視並努力宣導，然而效果有限，且動物生命可貴刻不容緩！

因此以海報做為媒材，運用創意表現，希望能喚醒台灣人對稀有動物的重視，讓我們一起為台灣的稀有動物盡一份心力，讓他們能夠永續存活下去，讓台灣永遠都美麗！ —台灣稀有動物保護協會}
^{有種碰我— 人類因為私慾而獵殺動物，造成生命無法彌補的傷害。本系列海報用反向創意概念以有種碰我!的尖銳口吻為標題，用鋒利刀片與動物結合傳達驚悚的視覺畫面喚醒大眾對台灣稀有動物的珍愛。

榮耀與肯定：本設計專案因其深刻的生態意涵與獨特的視覺表現，獲得了多項設計指標獎項的肯定：}

^{・2010新一代設計競賽／平面設計類／銅獎}
^{・2010全國技專校院平面與廣告設計競賽／銀奬}
^{・TdA台灣設計聯盟「善的設計」入選}
^{・設計技法：電腦繪圖、精緻繪圖}

A headline that questions the viewer “Touch Me” uses defiance to question the balance of power between people and animals. With animal-and-blade imagery, the headline asks viewers to consider whether human contact brings care or harm.

^{一句挑釁，一次反問「有種碰我」以挑釁語氣，反思人與動物之間的力量關係。當刀刃與動物形象相連，標題便讓觀看者反問：人類的接近，究竟帶來關懷，還是傷害？}

^{Embracing the Contours of Life}

Utilizing the "Figure-Ground Reversal" technique from Gestalt psychology, this design creates an interdependence between positive form (Figure) and negative space (Ground). The solid dark gray mass outlines the unique arched back and snout of a Pangolin, while the negative space within its embrace transforms into the elegant, upright silhouette of a Mikado Pheasant.

Ecological Implication | Guardianship from Foothills to High Peaks
Pangolins inhabit low-altitude foothills, while Mikado Pheasants roam the high-altitude misty forests. The combination of the two symbolizes Taiwan’s vast vertical ecological diversity. Visually, the design adopts the Pangolin’s defensive curling behavior as the outer contour, symbolizing the inclusion and protection of the fragile life within.

Core Value | The Interdependence of Habitat and Species
Through strong black-and-white contrast, the design conveys a critical warning: if the "environmental background" (represented by the Pangolin) disappears, the "living foreground" (represented by the Pheasant) will also cease to exist. This metaphor highlights the critical importance of habitat conservation, precisely communicating the Association's mission to protect rare and endangered animals.

^{擁抱生命的輪廓

運用 Gestalt 心理學中的「圖地反轉」手法，將實體與虛空間相互依存。深灰色的實體勾勒出穿山甲獨特的圓弧背脊與吻部線條，而懷抱中的留白則轉化為帝雉優雅昂首的剪影。

生態意涵｜從淺山到高山的守護
穿山甲棲息於低海拔淺山，帝雉則漫步於高海拔迷霧森林，兩者的結合象徵了台灣廣闊的垂直生態多樣性。視覺上取用穿山甲捲曲防禦的習性作為外輪廓，寓意著對內在脆弱生命的包容與守護。

核心價值｜棲地與物種的依存
設計透過強烈的黑白對比傳達警示：穿山甲代表的「環境背景」若消失，帝雉代表的「生命前景」也將隨之瓦解。以此隱喻棲地保護的重要性，精準傳達協會保護珍稀動物的使命感。}

TO FEEL FOR OTHERS—This poster series combines animal imagery with instruments of punishment to confront viewers with the cruelty inflicted on wildlife. It asks people to put themselves in the animals’ place and calls for compassion and an end to such harm.

^{將心比心—本系列海報以殘酷的刑罰器具與動物身影結合為創意概念，呼籲人類將心比心，不要再以如此殘忍的方式加害於台灣稀有動物身上。}

From Gentle Guardianship to Sharp Warning

In contrast to the logo’s gentle expression of guardianship, the posters use unsettling imagery to deliver a sharper warning. Animal figures are combined with blades to reveal the harm caused by human desires. Together, the logo and posters form a complementary visual system: one communicates care and interdependence, while the other confronts viewers with cruelty and loss. These contrasting emotional approaches share a single purpose—to raise awareness of Taiwan’s rare wildlife and the need to protect it.

^{從溫柔守護到尖銳警示 (Design Extension)與標誌 Logo 傳達的「溫柔守護」形成強烈對比，本專案在海報應用上採取了反向的創意策略。
不同於名片的共生與和諧，海報系列將鋒利的刀片與動物形象結合，以尖銳的視覺語言呈現人類私慾造成的無法彌補之傷害。這套設計系統透過「Logo 的溫情呼籲」與「海報的驚悚警示」雙管齊下，試圖從不同情緒層面喚醒大眾對台灣稀有動物的重視。}

Logo Design / Conservation Posters / Illustration / Print Finishing Planning

This conservation communication project brings together identity design, wildlife illustration and advocacy posters for Taiwan’s rare animals, including the Formosan black bear, Formosan clouded leopard, Formosan landlocked salmon and Lue’s japalura (Diploderma luei). A pangolin and Mikado pheasant form a figure-ground logo expressing ecological interdependence, while animal-and-blade imagery draws attention to harm and the value of life.

^{標誌設計／保育海報／插畫設計／印刷工藝規劃／臺灣物種保育／環境教育視覺／公益海報

臺灣稀有動物保護協會專案以保育倡議視覺設計，整合標誌、野生動物插畫與海報，涵蓋穿山甲、帝雉、臺灣黑熊、臺灣雲豹、櫻花鉤吻鮭及呂氏攀蜥。標誌透過穿山甲與帝雉的圖地關係傳達生態共生，海報則以動物及刀刃的反差圖像提出警示，連結物種保育與大眾溝通。}