TAIWAN SOCIETY FOR THE PROTECTION OF RARE ANIMALS

Taiwan, a beautiful island! Once owned a large plot of forest with many wild animals. Because Taiwan's economic development needs, for over-exploitation ,resulting in harm to the animals mercilessly. Today there are more than 20 species of rare animals will be endangered; Formosan black bear,clouded leopard, the Mikado pheasant, pangolins, wide tail butterflies, salmon ...ect. In recent years the government has great importance to the promotion ,however limited effect, and animal life is valuable, there is no time to waste. Therefore we as a poster media ,the use of creative expression,hoping to awaken the people of Taiwan to the rare animals and to allow us to make a contribution. to Taiwan's rare animals, so that they can survive sustainability, so that Taiwan will be always beautiful !   —TAIWAN SOCIETY FOR THE PROTECTION OF RARE ANIMALS

TOUCH  ME— Killing animals because of human desires, resulting in irreparable harm to life. this series of posters using the reverse of the creative concept of "a kind of touch me!" the sharp tone of the title, with a sharp blade and animals combine to convey the horror of visual images, wake up the public treasure of rare animals in taiwan.

Honors & RecognitionDue to its profound ecological implications and unique visual expression, this project has been recognized by several prestigious design awards:

・2010 Young Designers’ Exhibition / Graphic Design / Bronze Award
・2010 Graphic and Advertising Design Award / Silver Award
・TdA「Beneficence Design」be selected
・Design technique：Computer Graphics,Fine drawing

<sup>台灣，我們美麗的寶島！曾經擁有大片的森林與眾多的野生動物。因為台灣經濟發展的須要，進行錯誤及過度的開發，造成對動物無情的傷害。
如今有二十餘種珍貴的動物將瀕臨絕種；台灣黑熊、雲豹、帝雉、穿山甲、寬尾鳳蝶櫻花鉤吻鮭等......近年來政府已經重視並努力宣導，然而效果有限，且動物生命可貴刻不容緩！
因此以海報做為媒材，運用創意表現，希望能喚醒台灣人對稀有動物的重視，讓我們一起為台灣的稀有動物盡一份心力，讓他們能夠永續存活下去，讓台灣永遠都美麗！ —台灣稀有動物保護協會

有種碰我— 人類因為私慾而獵殺動物，造成生命無法彌補的傷害。本系列海報用反向創意概念以有種碰我!的尖銳口吻為標題，用鋒利刀片與動物結合傳達驚悚的視覺畫面唤醒大眾對台灣稀有動物的珍愛。

榮耀與肯定：本設計專案因其深刻的生態意涵與獨特的視覺表現，獲得了多項設計指標獎項的肯定：

・2010新一代設計競賽／平面設計類／銅獎
・2010全國技專校院平面與廣告設計競賽／銀奬
・TdA台灣設計聯盟「善的設計」入選
・設計技法：電腦繪圖、精緻繪圖</sup>

^{Embracing the Contours of Life}

Utilizing the "Figure-Ground Reversal" technique from Gestalt psychology, this design creates an interdependence between positive form (Figure) and negative space (Ground). The solid dark gray mass outlines the unique arched back and snout of a Pangolin, while the negative space within its embrace transforms into the elegant, upright silhouette of a Mikado Pheasant.

Ecological Implication | Guardianship from Foothills to High Peaks
Pangolins inhabit low-altitude foothills, while Mikado Pheasants roam the high-altitude misty forests. The combination of the two symbolizes Taiwan’s vast vertical ecological diversity. Visually, the design adopts the Pangolin’s defensive curling behavior as the outer contour, symbolizing the inclusion and protection of the fragile life within.

Core Value | The Interdependence of Habitat and Species
Through strong black-and-white contrast, the design conveys a critical warning: if the "environmental background" (represented by the Pangolin) disappears, the "living foreground" (represented by the Pheasant) will also cease to exist. This metaphor highlights the critical importance of habitat conservation, precisely communicating the Association's mission to protect rare and endangered animals.

<sup>擁抱生命的輪廓

運用 Gestalt 心理學中的「圖地反轉」手法，將實體與虛空間相互依存。深灰色的實體勾勒出穿山甲獨特的圓弧背脊與吻部線條，而懷抱中的留白則轉化為帝雉優雅昂首的剪影。

生態意涵｜從淺山到高山的守護
穿山甲棲息於低海拔淺山，帝雉則漫步於高海拔迷霧森林，兩者的結合象徵了台灣廣闊的垂直生態多樣性。視覺上取用穿山甲捲曲防禦的習性作為外輪廓，寓意著對內在脆弱生命的包容與守護。

核心價值｜棲地與物種的依存
設計透過強烈的黑白對比傳達警示：穿山甲代表的「環境背景」若消失，帝雉代表的「生命前景」也將隨之瓦解。以此隱喻棲地保護的重要性，精準傳達協會保護珍稀動物的使命感。</sup>

TO FEEL FOR OTHERS—This series of posters to cruel punishment apparatus combined with the creative concept of animal figure, called care of mankind, not to harm in such a cruel way of rare animals in taiwan.

^{將心比心—本系列海報以殘酷的刑罰器具與動物身影結合為創意概念，呼籲人類將心比心，不要再以如此殘忍的方式加害於台灣稀有動物身上。}

From Gentle Guardianship to Sharp Warning

In strong contrast to the "gentle guardianship" conveyed by the logo, the poster series adopts a reverse creative strategy titled. Unlike the symbiosis and harmony found in the business card, the posters combine images of sharp blades with animals to present a piercing visual language. This depicts the irreparable harm caused by human selfish desires. This design system employs a dual approach—the "warm appeal of the logo" and the "shocking warning of the posters"—to awaken public awareness for Taiwan's rare animals across different emotional spectrums.