ARC&ART “ARC EN CIEL”
CONTAIN EXPERIENCE INFINITE COLOR
What the wedding gives people is not only a tangible ceremony but also an infinite future.
Life is just like a rainbow (Arc en ciel) with kaleidoscopic unlimited color.
When you experience it from different angles, you can deeply feel it from the inside.
When you taste in different moods, you can feel the warmth contained inside.
Arc en ciel / Life contains Infinite Color.
☞ Market Impact: Following the product launch, the brand achieved a remarkable sales revenue growth of over 200% ☞ "Recognized and featured in prestigious design publications including Asia-Pacific Design No. 14 (APD), Color Attraction in Packaging, and Typography in Graphic Design.
Additionally, my work has been curated for leading global design platforms such as Circle, Dr Wong - Emporium Of Tings, and Bashooka."
What the wedding gives people is not only a tangible ceremony but also an infinite future.
Life is just like a rainbow (Arc en ciel) with kaleidoscopic unlimited color.
When you experience it from different angles, you can deeply feel it from the inside.
When you taste in different moods, you can feel the warmth contained inside.
Arc en ciel / Life contains Infinite Color.
☞ Market Impact: Following the product launch, the brand achieved a remarkable sales revenue growth of over 200% ☞ "Recognized and featured in prestigious design publications including Asia-Pacific Design No. 14 (APD), Color Attraction in Packaging, and Typography in Graphic Design.
Additionally, my work has been curated for leading global design platforms such as Circle, Dr Wong - Emporium Of Tings, and Bashooka."
蘊藏 體會 無窮色彩
婚禮賦予人們的，既是有形的儀式，更是無窮的未來。
生活即是猶如彩虹（Arc en ciel）般，擁有千變萬化的無限色彩。
以不同的角度體會，便可以感受到箇中層次。
以不同的心情品味，便可以感受到其中溫度。
Arc en ciel／生活蘊藏無窮色彩
☞ 市場影響力 產品上市後，成功助攻品牌方業績銷售額成長超過 200%。
☞ 本專案深受業界權威肯定，曾受邀收錄於《APD 亞太設計年鑑 No. 14》、《包裝中的色彩吸引力》及《平面設計中的字體排印》等國際設計專書。 此外，本作品亦多次獲全球知名設計平台 Circle、Dr Wong - Emporium Of Tings 與 Bashooka 主動精選刊登。
婚禮賦予人們的，既是有形的儀式，更是無窮的未來。
生活即是猶如彩虹（Arc en ciel）般，擁有千變萬化的無限色彩。
以不同的角度體會，便可以感受到箇中層次。
以不同的心情品味，便可以感受到其中溫度。
Arc en ciel／生活蘊藏無窮色彩
☞ 市場影響力 產品上市後，成功助攻品牌方業績銷售額成長超過 200%。
☞ 本專案深受業界權威肯定，曾受邀收錄於《APD 亞太設計年鑑 No. 14》、《包裝中的色彩吸引力》及《平面設計中的字體排印》等國際設計專書。 此外，本作品亦多次獲全球知名設計平台 Circle、Dr Wong - Emporium Of Tings 與 Bashooka 主動精選刊登。
LOGO:
The idea of brand name came from French "The arch in the sky - Arc en ciel", which means "rainbow". The logotype, ARC EN CIEL, is presented through the refraction of sunlight. The outer frame is rainbow-refracted track which is just like a diamond being cut perfectly.
Inner packages: The packaging design is inspired by diamond rings. Just like wearing the diamond ring on the finger, and through the size which can be taken by one hand, it can be easy to turn to different angles and to see the colors changing constantly. When you hold it, through the intensity of light, the different atmosphere of colors can be reflected both indoor and outdoor. It is the common charm with the diamond.
Outer packages: Modern people need a little courage, impulsiveness, and the confidence and desire for building a wonderful future for being married. The concept of design came from that presenting the wedding cakes before the wedding to represent as an expectation of marriage and the courage to announce to others. The box is decorated with bright colors and straight word and to show「once in a lifetime, love!」. It not only announces how positive and wonderful their marriage is, but also encourages people to pursue love bravely.
Inner packages: The packaging design is inspired by diamond rings. Just like wearing the diamond ring on the finger, and through the size which can be taken by one hand, it can be easy to turn to different angles and to see the colors changing constantly. When you hold it, through the intensity of light, the different atmosphere of colors can be reflected both indoor and outdoor. It is the common charm with the diamond.
Outer packages: Modern people need a little courage, impulsiveness, and the confidence and desire for building a wonderful future for being married. The concept of design came from that presenting the wedding cakes before the wedding to represent as an expectation of marriage and the courage to announce to others. The box is decorated with bright colors and straight word and to show「once in a lifetime, love!」. It not only announces how positive and wonderful their marriage is, but also encourages people to pursue love bravely.
LOGO: 法語「天空中的拱橋——Arc en ciel」，即為「彩虹」之意。標準字ARC EN CIEL以透過陽光折射所形成的文字呈現。外框為彩虹折射的軌道，猶如鑽石般被完美切割。
Inner packages: 將鑽戒化為包裝設計。藉由如同鑽戒配戴於指間，尺寸可單手拿取，利於轉向不同角度，觀察色彩的瞬息萬變。 置於手中，透過光線強弱，於室內外可折射出不同氛圍的色彩，是它與鑽石的共同魅力。
Outer packages: 對於現代人而言，結婚需要一點點勇氣、衝動，以及共築美好未來的信心與渴望。將喜餅在婚禮前夕贈送，作為滿懷對於婚姻的期待、向他人宣告的勇氣作為概念，外盒以鮮豔的色彩結合強烈的字體展現「once in a lifetime, love!」（一生一次，放手去愛！）不僅是向他人宣告自身婚姻的積極、精彩，同時亦鼓勵人們勇敢追愛。
Inner packages: 將鑽戒化為包裝設計。藉由如同鑽戒配戴於指間，尺寸可單手拿取，利於轉向不同角度，觀察色彩的瞬息萬變。 置於手中，透過光線強弱，於室內外可折射出不同氛圍的色彩，是它與鑽石的共同魅力。
Outer packages: 對於現代人而言，結婚需要一點點勇氣、衝動，以及共築美好未來的信心與渴望。將喜餅在婚禮前夕贈送，作為滿懷對於婚姻的期待、向他人宣告的勇氣作為概念，外盒以鮮豔的色彩結合強烈的字體展現「once in a lifetime, love!」（一生一次，放手去愛！）不僅是向他人宣告自身婚姻的積極、精彩，同時亦鼓勵人們勇敢追愛。
A celebration carried into every piece
As the pastries are shared, the romantic theme travels from the gift box into each recipient’s hands.
As the pastries are shared, the romantic theme travels from the gift box into each recipient’s hands.
祝福在分享時延續
當喜餅逐一取出、分享，浪漫主題也隨每份小包裝，從禮盒延續到收禮者手中。
當喜餅逐一取出、分享，浪漫主題也隨每份小包裝，從禮盒延續到收禮者手中。
Logo Design / Inner Packaging / Luxury Gift Box Design / Photography Planning / Colour Direction / Packaging Typography / Print Finishing Planning
ARC EN CIEL connects wedding gift box design with a bold declaration of love. Rainbow refraction and diamond-ring imagery link the logo, inner packaging and outer box, while vivid colour and expressive typography bring a contemporary identity to Taiwanese wedding pastry gifting.
ARC EN CIEL connects wedding gift box design with a bold declaration of love. Rainbow refraction and diamond-ring imagery link the logo, inner packaging and outer box, while vivid colour and expressive typography bring a contemporary identity to Taiwanese wedding pastry gifting.
標誌設計／內包裝設計／奢華禮盒設計／攝影企劃／色彩策略／包裝字體設計／印刷工藝規劃／喜餅禮盒設計／婚禮贈禮視覺
ARC EN CIEL 以彩虹折射與鑽戒意象發展喜餅禮盒設計，串連品牌標誌、內包裝與外盒。透過鮮明色彩及富有表情的字體，將臺灣婚禮贈禮文化轉化為勇敢追愛的視覺宣言，建立具有當代個性的喜餅品牌形象。
ARC EN CIEL 以彩虹折射與鑽戒意象發展喜餅禮盒設計，串連品牌標誌、內包裝與外盒。透過鮮明色彩及富有表情的字體，將臺灣婚禮贈禮文化轉化為勇敢追愛的視覺宣言，建立具有當代個性的喜餅品牌形象。